Find the visitors your analytics never saw.
Your server logged them. Google Analytics didn't. GhostKings reconciles server-side truth against GA, Search Console and Ads to surface every real human who tried to reach you and went uncounted.
Errors, blockers, abandonment before the tag fired — plus a CrUX-based estimate of who left because you were slow.
Your server is ground truth. Analytics is a best-effort sample.
Every request hits your edge and gets logged. Google Analytics only counts the visitors whose browser downloaded, executed and successfully fired the tracking script. The difference between those two numbers isn't noise — it's people. GhostKings measures it, per URL, per day.
Every request Cloudflare or your origin actually served.
Verified-crawler detection strips out anything that isn't human.
Line up real requests against GA, Search Console and Ads.
Real humans who reached you and were never counted.
Four connections. One reconciled number.
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1
Connect your server truth
Hook up the Cloudflare API or drop in log files. Nothing to install on your site.
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2
One OAuth for Google
Analytics, Search Console and Ads authorise together in a single flow, read-only.
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We filter and reconcile
Crawlers out, sources aligned by URL and day, discrepancies attributed to a cause.
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See your lost kings
Measured misses and CrUX speed-loss estimates, side by side and never conflated.
Every source of loss, accounted for.
Server-log truth
Cloudflare API or log-file import, with verified-crawler detection stripping bots before anything is counted.
GA reconciliation
The per-URL, per-day gap between requests you really served and pageviews GA managed to record.
Search & Ads cross-check
GSC clicks vs organic sessions, Ads clicks vs paid sessions — so you can price the wasted ad spend.
Error detection
5xx and 4xx responses grouped by URL: people who tried to arrive and never even got the page.
CrUX speed estimates
Public Chrome UX LCP distributions turned into abandonment ranges — always labelled as estimates.
One dashboard
Measured numbers and estimates in one view, visually distinct, exportable to CSV whenever you need it.
We never dress up an estimate as a measurement.
Measured gaps come straight from your logs. Speed-loss figures are shown as ranges with coefficients you can edit, so you always know which half of the number you can take to a meeting.
Claim your throne early.
GhostKings is in private build. Join the waitlist and we'll open your account the day we launch.
We'll email you at at launch.